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Essays from the people doing the work - in-house leads, agency operators, and researchers publishing what they've actually shipped and measured.

Editorial illustration: a dense block of pages dissolving to leave a few solid survivors

FEATURED · THIS WEEK We deleted 4,000 blog posts and our AI citations tripled. A confession from an in-house SEO team. Ten years of keyword-stuffed content was actively hurting us in the retrieval era. Here's the pruning framework, the panic, and the numbers. JT June Tanaka Head of Search, Fintech (Series D) · Aug 16 · 12 min read

Editorial illustration: an hourglass giving way to a stepped value ladder

AGENCY LIFE • Aug 12, 2026 How we price AEO retainers now (and why hourly died) RA Rafael Alvarez Founder, boutique agency

Editorial illustration: a calendar-like grid of repeated marks drifting in pattern over time

RESEARCH • Aug 9, 2026 I asked ChatGPT the same 500 questions every day for six months PN Priya Natarajan Independent researcher

B2B • Aug 5, 2026 Our G2 profile drives more AI citations than our entire blog DO Dara Okafor VP Marketing, devtools

Editorial illustration: a large arrow of attention aimed at a very small slice of a circle

CONTRARIAN • Jul 30, 2026 Stop optimizing for Perplexity. Seriously, look at your numbers LS Lena Sørensen Growth lead, marketplace

Become a Contributor We pay $500 per accepted essay and put it in front of 48,000 practitioners. First-person, evidence-first, no vendor pitches. Pitch a Guest Post →

Meet Our Contributors

JT June Tanaka Head of Search, Fintech

PN Priya Natarajan Independent Researcher

RA Rafael Alvarez Agency Founder

DO Dara Okafor VP Marketing, Devtools

What Gets Accepted

01Real numbers from real work. Before/after data beats theory every time.

02A defensible opinion the industry will argue about. With receipts.

03Original research: crawls, log analyses, prompt studies, survey data.

041,200-2,500 words. We edit hard and you approve every change.