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Essays from the people doing the work - in-house leads, agency operators, and researchers publishing what they've actually shipped and measured.

Editorial illustration: a dense block of pages dissolving to leave a few solid survivors

FEATURED · THIS WEEK The pruning trade: what deleting 40% of your pages does to AI citations Pruning 40% of pages correlates with 62% higher citation growth. But engines keep citing deleted pages, and citation assets look prunable on traffic alone.

June Tanaka Head of Search, Fintech (Series D) · Aug 16 · 12 min read

Editorial illustration: an hourglass giving way to a stepped value ladder

AGENCY LIFE • Aug 12, 2026 What AEO actually costs in 2026, and why hourly billing died

Rafael Alvarez Founder, boutique agency

Editorial illustration: a calendar-like grid of repeated marks drifting in pattern over time

RESEARCH • Aug 9, 2026 Ask the same question twice, get different sources. The volatility data

Priya Natarajan Independent researcher

B2B • Aug 5, 2026 Does your G2 profile drive AI citations? What 30,000 citations show

Dara Okafor VP Marketing, devtools

Editorial illustration: a large arrow of attention aimed at a very small slice of a circle

CONTRARIAN • Jul 30, 2026 Stop optimizing for Perplexity. Seriously, look at your numbers

Lena Sørensen Growth lead, marketplace

Become a Contributor We pay $500 per accepted essay and put it in front of 48,000 practitioners. First-person, evidence-first, no vendor pitches. Pitch a Guest Post →

Meet Our Contributors

June Tanaka Head of Search, Fintech

Priya Natarajan Independent Researcher

Rafael Alvarez Agency Founder

Dara Okafor VP Marketing, Devtools

What Gets Accepted

01Real numbers from real work. Before/after data beats theory every time.

02A defensible opinion the industry will argue about. With receipts.

03Original research: crawls, log analyses, prompt studies, survey data.

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