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The most-read, most-forwarded pieces from AEO Daily, ranked by what 48,000 practitioners actually opened, finished, and sent to their teams.

Editorial illustration: a scatter field of small marks organising into three bands of density 01 RESEARCH 11 min read The 200-brand citation study: who answer engines actually trust Four engines, 90 days, 200 brands. The single biggest predictor of citation share wasn't domain authority. It was answer-shaped page structure. Jun 2026 112K READS Editorial illustration: a grid of small square checks, most complete, a few outstanding 02 PLAYBOOK 14 min read The AEO audit: 27 checks we run on every site The exact checklist - crawlability for AI agents, passage structure, entity coverage, llms.txt, and the five schema types that still matter. Mar 2026 98K READS Editorial illustration: a stack of ranked bars dissolving while a single highlighted passage rises above it 03 GOOGLE 9 min read Google quietly rewrote how AI Overviews pick citations Only 18% of AI Overview citations now come from page-one results. A 2.1M-query log analysis of what replaced rankings. Aug 2026 87K READS Editorial illustration: one small solid shape outranking a receding row of much larger pale shapes 04 CASE STUDY 9 min read How a 40-person SaaS became ChatGPT's default answer in its category One ruthlessly honest comparison page, cited in 61% of category queries. The full teardown, with the before/after content. Aug 2026 81K READS Editorial illustration: a broken measuring line beside a rising alternative curve 05 STRATEGY 6 min read Why "zero-click" is the wrong metric: measuring influence, not visits Traffic is down and pipeline is up. A framework for measuring AI search the way it actually converts. Aug 2026 76K READS Editorial illustration: a small plain document at the root of a branching tree, lit brightly 06 TECHNICAL 7 min read llms.txt is quietly becoming a ranking input. Here's the evidence Adoption passed 12% of the top 10K sites. We A/B tested it across 40 domains; retrieval rates tell a clear story. Aug 2026 71K READS Editorial illustration: an org chart where one box drops beneath another 07 OPINION 4 min read SEO isn't dead. It just reports to AEO now The org-chart argument that started a thousand LinkedIn fights: why answer engine visibility should own the search budget. Aug 2026 69K READS Editorial illustration: a cutaway of stacked layers with one layer lit from within 08 PERPLEXITY 10 min read Inside Perplexity's ranking stack: what its engineers told us Freshness windows, source diversity quotas, and why your Wikipedia presence matters more than you think. May 2026 64K READS Editorial illustration: a document outline built from connected nodes instead of lines of text 09 PLAYBOOK 8 min read The entity-first content brief: a template that wins citations Stop writing for keywords. A fill-in-the-blank brief structure built for passage retrieval, with three worked examples. Aug 2026 58K READS Editorial illustration: a grid of product tiles converging into a single funnel node 10 CHATGPT 5 min read OpenAI's shopping graph: the new product feed playbook Merchant feeds just became an AEO surface. How to structure product data so ChatGPT recommends you. Aug 2026 52K READS